About Sharon Pannen

Photographer, Creative Director
Sharon Pannen is a now Berlin-based photographer, creative director, and artist originally from Amsterdam. Over the past eight years, she’s worked across Lisbon, Paris, and Amsterdam, bringing a refined yet personal aesthetic to every project.
Her visual language blends editorial elegance with documentary intimacy. Cinematic yet grounded, her imagery balances warm softness and strength, offering beauty without compromising truth. Her work explores femininity, identity, and vulnerability, challenging patriarchal ideals by prioritizing presence, connection, and truth.
Whether shooting campaigns for Tommy Hilfiger, Prada, Samsung, and ASOS, or creating her own personal projects, Sharon focuses on authentic emotion, natural light, and storytelling. Her work has appeared in British Vogue, Harper’s Bazaar, and Off The Rails Magazine among other publications.